Every Door Direct Mail (EDDM) in Boston, MA
Looking for every door direct mail (eddm) services in Boston? Get accurate pricing and expert advice for your next campaign.
LOCAL EXPERTISE
Every Door Direct Mail (EDDM) in Boston, MA: What You Need to Know
College towns like Boston have a built-in marketing challenge: your customer base turns over every four years. With a median age of just 33.6 and a population of 4.4 million, Every Door Direct Mail (EDDM) helps local businesses stay top-of-mind with new students every fall and capture the attention of young professionals who stick around after graduation. The key is timing your campaigns around the academic calendar - September move-in and back-to-school seasons see the highest engagement.
Only 36.2% of Boston households own their homes - the rest are renters. That affects how you should think about Every Door Direct Mail (EDDM). Renters move more frequently, which means EDDM's address-free delivery ensures you reach whoever lives there now. The upside? Renters make purchasing decisions for furniture, services, and local amenities just like homeowners - they just need to find you faster.
Boston's affluent households - with median income of $87,669 and home values averaging $650,900 - respond to quality over quantity. Our most successful campaigns here use premium paper stock, sophisticated design, and personalization. Every Door Direct Mail (EDDM) costs range from $0.18 to $0.35 per piece, but high-end campaigns investing in quality often see 2-3x the response rate of basic mailers.
Professional services - law firms, accountants, consultants, marketing agencies - make up 15.7% of Boston's business base. For B2B service providers, Every Door Direct Mail (EDDM) reaches decision-makers where email often fails: their physical desk. Executive-level direct mail with personalization and premium materials drives meeting requests and RFP responses. With 21,813 potential business clients, even a small slice represents significant revenue.
In high-income markets like Boston, Every Door Direct Mail (EDDM) ROI often outperforms digital. Why? Affluent households (median income: $87,669) are sophisticated enough to ignore digital ads but still appreciate a well-crafted mail piece. Our Boston clients in professional services, luxury retail, and financial services regularly see 5-10% response rates on targeted campaigns - that's 10x typical digital rates.
Boston, MA Insights
Local market data for 2026
| Metric | Value |
|---|---|
| Population | 4.4 million |
| Median Income | $87,669 |
| Homeownership Rate | 36.2% |
| Median Age | 33.6 years |
| Local Businesses | 21,813 |
| Top Industry | Professional Services (15.7%) |
| Nearest Mail Entry Unit | BOSTON |
USE CASES
Popular ways to use Every Door Direct Mail (EDDM)
- New business announcements
- Grand opening promotions
- Neighborhood service offerings
- Political campaign saturation
- Local event promotion
IDEAL FOR
Who benefits most from Every Door Direct Mail (EDDM)
Every Door Direct Mail (EDDM) works best for businesses that need to reach local customers with saturation coverage. Minimum order: 200 pieces. Typical delivery: 3-14 business days.
BENEFITS
Why choose Every Door Direct Mail (EDDM) for your business
No List Required
Reach every door on a route
Skip the mailing list. EDDM delivers to every residential address on your chosen postal routes.
Lowest Postage
Rock-bottom mailing costs
EDDM postage starts at just $0.245/piece - the lowest rate USPS offers for advertising mail.
Saturation Coverage
Blanket your target area
Perfect for local businesses wanting 100% coverage of specific neighborhoods or ZIP codes.
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FAQ
Common questions about every door direct mail (eddm) in Boston, MA
How long does every door direct mail (eddm) take to deliver in Boston, MA?
EDDM campaigns in Boston typically deliver within 3-14 business days. Since EDDM uses postal routes rather than individual addresses, delivery is coordinated by carrier route and may arrive over several days as carriers complete their routes.
What are the minimum quantities for every door direct mail (eddm)?
EDDM has a minimum of 200 pieces per mailing. Since EDDM is delivered by postal route, you'll select routes that typically contain 200-500 households each. Most Boston campaigns target 3-10 routes for effective local coverage.
What does every door direct mail (eddm) cost per piece in Boston, MA?
EDDM is the most affordable direct mail option, ranging from $0.18 to $0.35 per piece including postage. The low cost is possible because EDDM uses simplified addressing ("Postal Customer") and saturation delivery, eliminating mailing list costs entirely.
What Boston businesses use every door direct mail (eddm) most effectively?
In Boston, professional services is the largest industry (15.7% of local businesses), and many businesses in this sector rely on every door direct mail (eddm). With 21,813 total businesses and a population of 4.4 million, there's strong potential for targeted campaigns. Common users include Local restaurants, Home services, Auto dealerships.
How do I get the best ROI from every door direct mail (eddm) in Boston, MA?
For EDDM in Boston, ROI comes from smart route selection. With median income of $87,669, residents have purchasing power for quality products and services. Include a strong offer, clear call-to-action, and track responses with unique phone numbers or promo codes.
Our History
20 years have taught us a lot about direct mail.
25 Years
Thousands of campaigns. Millions of mailers.
Since 1998, we’ve helped everyone from local restaurants to national brands grow through smarter direct mail.
Scale
Built to scale.
Whether you’re mailing 500 or 500,000 pieces, we’ve got the infrastructure to handle it - fast, accurate, and stress-free.
Real People, Real Support
Call us. We’ll pick up.
No tickets, no overseas support. Just sharp, helpful humans who know your name and care about your outcome.
Full service
More than a mailhouse.
Unlike print shops & mailhouses, we're marketers. We know exactly how to use print & mail to achieve your goals.