The Problem
Why digital-first isn't working anymore.
Every startup is running the same playbook: email sequences, Meta ads, Google retargeting. Your customers are drowning in digital noise. Standing out means showing up where nobody else is.
20%
and falling
Average email open rate
Down from 30%+ five years ago
$50+
and rising
Average CAC on paid channels
Meta and Google costs up 2x since 2020
10,000+
per day
Ads seen by your customers
Banner blindness is real
Direct mail isn't the past – it's the contrarian move smart startups are making.
The Unfair Advantage
Direct mail works because nobody expects it.
Physical mail creates a moment of attention that digital can't match. When your competitors are fighting for milliseconds of screen time, you're getting minutes of focused attention.
90% open rate
People check their mail every day. Email? It goes to spam.
70% say it feels more personal
Physical mail signals effort. Your brand feels premium.
5-9x higher response rates
Direct mail consistently outperforms email on conversion.
Creates lasting memory
Physical objects stick in memory longer than pixels.
Channel Comparison
| Metric | Direct Mail | Paid Ads | |
|---|---|---|---|
| Open rate | 90% | 20% | N/A |
| Response rate | 4.4% | 0.6% | 0.5% |
| Trust factor | High | Low | Very Low |
| Competition | Low | Extreme | Extreme |
Use Cases
How startups are using direct mail.
Customer Acquisition
Reach new prospects with targeted campaigns. Build lookalike audiences from your best customers and mail personalized offers that stand out from the digital noise.
Prospect campaigns, lookalike targeting, cold outreach
Onboarding & Activation
Welcome new customers with something they can hold. Welcome kits, first-purchase thank yous, and onboarding materials that create a memorable first impression.
Welcome kits, first-order gifts, setup guides
Retention & Reactivation
Bring back churned customers and reward your best ones. Win-back campaigns and loyalty rewards that feel premium and personal.
Win-back campaigns, loyalty rewards, anniversary offers
Fundraising
Stand out in investor inboxes with physical pitch materials. LP communications, investor updates, and fundraising announcements that demand attention.
Investor outreach, LP updates, fundraising announcements
B2B Sales
Account-based marketing that actually reaches decision-makers. Skip the gatekeeper and land on the desk of your target buyer.
ABM campaigns, executive outreach, sales enablement
Full-Service
We handle everything.
From strategy to delivery, we're your complete direct mail partner. You focus on growth – we handle the rest.
Direct Mail to Consumers
Postcards, letters, and self-mailers that reach your ideal customers. We find the addresses, design the creative, handle printing, and track results with QR codes and unique URLs.
- Targeted campaigns to your ideal customer profile
- Address sourcing and list building included
- Full attribution with QR codes and tracking URLs
Dimensional Mail & Gift Packages
Branded boxes, kits, and dimensional mailers that land on decision-makers' desks. We source the products, design the packaging, and handle complete fulfillment.
- Perfect for ABM campaigns and sales enablement
- Product sourcing and custom packaging
- Make your outreach impossible to ignore
What we handle end-to-end
Strategy
Lead & Address Finding
Design
Sourcing
Production
Fulfillment
What Growth Teams Ask
The questions sophisticated marketers want answered.
Will it scale with our growth?
No minimums to start, bulk discounts as you scale. Test with 100 pieces, scale to 100,000. Same playbook as paid ads: test, validate, scale.
Can we move fast enough?
48-72 hour turnaround from file to mailbox. This isn't your grandmother's direct mail – it's growth marketing speed. Iterate as fast as your digital campaigns.
How do we measure it?
QR codes with UTM tracking, unique landing pages per campaign, promo codes for attribution, matchback analysis for offline conversions. Full visibility into what's working.
Does our audience even open mail?
Millennials and Gen Z actually prefer physical mail – it's novel again. USPS research shows younger demographics engage more with direct mail than older generations.
We don't have physical addresses
Append addresses to your existing customer data. Retarget website visitors with direct mail. Prospect using lookalike modeling on demographics. We handle the data work.
How It Works
Launch your first campaign in days, not months.
No minimum commitment. Start small, test what works, scale what converts. The same iterative approach you use for digital channels.
Strategy
We help identify your best use case and target audience. What's the goal? Who are you trying to reach? We'll design the right approach.
Design
Use our templates or bring your own creative. We optimize for deliverability and response rates. Fast turnaround on proofs.
Print & Mail
We handle production and postage optimization. Your campaign ships within 48-72 hours. Real-time tracking so you know when it lands.
Track & Optimize
QR codes, unique URLs, call tracking – measure what works. Iterate on creative and targeting. Scale what converts.
Why Startups Trust Us
Enterprise infrastructure. Startup flexibility.
The same production capabilities trusted by Fortune 500 companies, now accessible to startups. No corporate bureaucracy, no minimum commitments, just results.
25+
Years in business
1M+
Pieces mailed monthly
48-72h
Turnaround time
99.9%
Delivery accuracy
FAQ
Frequently asked questions.
How fast can we get a campaign out the door?
48-72 hours from approved files to in-home delivery. We move at startup speed because we know velocity matters. Rush options available for even faster turnaround.
What's the minimum to test?
No minimum. Send 100 pieces to test, then scale to 100,000 when you find what works. We offer bulk discounts as you grow, so you're rewarded for scaling.
How do we track and attribute conversions?
Multiple attribution methods: unique QR codes with UTM parameters, dedicated landing pages per campaign, promo codes, and matchback analysis for offline conversions. Full visibility into campaign performance.
Can we integrate with HubSpot/Salesforce/our marketing stack?
Yes. We integrate with major CRMs and marketing automation platforms. Trigger mailings based on lifecycle events, sync customer data, and track results in your existing dashboards.
What formats get the best response rates?
Postcards for awareness and simple offers. Letters in envelopes for premium positioning and complex messages. Self-mailers for longer content. We help you choose based on your goals.
How do we get addresses if we only have emails?
Address append services can match 30-50% of your email list to physical addresses. We also offer website visitor identification and demographic targeting for prospecting.
Can we A/B test creative like we do with ads?
Absolutely. Split your audience across different creative, offers, or formats. We provide detailed performance data so you can identify winners and iterate.
What's a realistic response rate to expect?
Direct mail averages 4.4% response rate vs 0.6% for email. Your results depend on list quality, creative, and offer. We help optimize all three.
Do you handle design or do we bring our own?
Both. Bring your designs and we optimize for print and mail. Or use our templates and design services for turnkey campaigns.
How does pricing work at scale?
Volume discounts kick in as you scale. The more you mail, the lower your per-piece cost. We help you find the sweet spot between reach and budget.
Ready to stand out?
While your competitors are fighting for inbox space, you could be landing on doorsteps. Let's talk about how direct mail fits into your growth strategy.