Direct mail for campaigns

Win the mailbox. Win the race.

Campaign mail that moves numbers – from GOTV to persuasion, rapid response to voter ID. Built for the pace of politics.

Races supported
0+
Pieces/cycle
0M+
Rapid response
0hr
Compliance issues
Zero

GOTV Mail Campaign

Voting booth - political campaign direct mail

Mail Open Rate

92%

vs 20% email

This Cycle

25,000 pieces mailed

38 states covered

Zero compliance issues

Trusted by campaigns at every level – from city council to Congress, ballot measures to coordinated party programs.

Why Direct Mail

In a digital-everything world, the mailbox is your unfair advantage.

The most successful campaigns layer mail + digital for maximum persuasion. Mail builds trust. Digital builds frequency. Together they win.

92%open rate

Voters actually read it.

92% of campaign mail is opened. Try getting that with email. Physical mail sits on the counter. Ads disappear in the scroll.

100%deliverability

No algorithm to fight.

Facebook decides who sees your ads. You decide who sees your mail. 100% deliverability to your exact universe.

45%55+ not on social

It reaches voters digital can't.

45% of voters 55+ aren't on social media. They're all at the mailbox. Rural voters, seniors, low-propensity households – mail reaches them all.

3xlonger attention

It's the one channel they can hold.

A mailer is proof. Something tangible. Digital ads are forgotten by Tuesday. Voters share mail pieces with family.

Who This Is For

Campaign mail for every race and every role.

Candidate campaigns

Federal, state, local

Party committees

DNC, RNC, state parties

PACs & Super PACs

Independent expenditure

Ballot measures

Yes/No issue campaigns

Coordinated programs

Multi-race slate mail

Whether you're running a single race or coordinating across a state, you need a mail partner who speaks politics – not just printing.

The Problem

Why most campaign mail underwhelms.

Most printers don't understand campaigns. They miss deadlines, produce generic mail, and leave you explaining voter files.

You need a partner who's been in the war room.

Printers who don't understand timing. They don't know that October is different from March.

Generic creative that looks like everyone else's mail. Stock templates don't move voters.

No voter file integration. You're sending mail to dead voters and moved households.

Compliance blind spots. Wrong disclaimer = FEC complaint = bad headlines.

No rapid response capability. Attack drops Friday, they can't ship until next Wednesday.

The Solution

A mail program built for campaigns, not catalogs.

This isn't a print shop. It's a system built for political professionals who need to move fast, stay compliant, and win races.

Target Universe45,230
High propensity voters
Ages 35-64
Dem-leaning independents
District HD-42
Your universe

45,230 voters

Voter-File-First

Target your exact universe

We integrate directly with your voter file. Target by vote history, demographics, district, or custom universes. L2, TargetSmart, PDI – we connect to them all.

50+

templates

GOTV
Attack
Intro
Fund

Campaign-Ready Creative

50+ political templates

Persuasion, GOTV, contrast, intro – your brand, your candidate, your message. Designs that look like you win elections, not sell products.

FRI
Attack drops
SAT
Production
SUN
Ships
MON
In homes
72 hours

Election-Speed

72-hour rapid response

Standard: 5 days. Rush: 72 hours. Rapid response: Same day. When attacks come, you need mail in homes before the news cycle moves on.

FEC disclaimer
State requirements
"Paid for by" line
Font size compliant
20+ years, zero violations

Compliance Built-In

Zero violations. Ever.

Automatic disclaimer placement. State-specific requirements. FEC rules we know by heart. 20+ years, zero compliance violations.

Campaign Types

Every mail program a campaign needs.

Not just "postcards" – structured programs designed for how political campaigns actually win races.

GOTV Mail

Final push to ID'd supporters. Hits 3-5 days before Election Day.

Persuasion Mail

Move undecideds with candidate intro, issue positions, contrast.

Voter ID Confirmation

Reinforce canvass contacts with follow-up mail to ID'd voters.

Attack/Contrast Mail

Define opponent before they define themselves.

Rapid Response

Counter attacks within 72 hours with mail in homes.

Fundraising Mail

Donor acquisition and small-dollar asks.

Issue Advocacy

Move opinion on ballot measures or policy issues.

Party Coordinated

Slate mail, coordinated messaging across multiple candidates.

Formats & Creative

Stand out in every mailbox.

Candidate photography that looks professional, not stock. Color-accurate printing for brand/party consistency. Variable data for personalization at scale.

Oversized Postcards

Maximum impact in mailbox. 6x11 and 8.5x11 sizes that demand attention.

Best for: GOTV, persuasion drops

Self-Mailers

More copy space for persuasion programs. Unfolds to reveal your message.

Best for: Issue positions, contrast mail

Letters in Envelopes

Premium feel for fundraising asks. Personalized at scale.

Best for: Donor asks, high-dollar targets

Door Hangers & Walk Cards

Lit drop support for field programs. Canvasser leave-behinds.

Best for: Ground game support

Data, Compliance & Delivery

The three things that can sink a campaign. We've got all three covered.

Data Integration

  • Direct voter file integration with L2, TargetSmart, PDI, and state files
  • NCOA processing to eliminate wasted mail to moved voters
  • Deduplication across your universes

Compliance

  • We know FEC rules and state-specific requirements
  • Automatic disclaimer placement and sizing
  • Proof approval workflow with compliance checklist
  • 20+ years, zero compliance violations

USPS Political Mail

  • Tagged as Political Mail for USPS priority processing
  • Secure chain of custody from print to mailbox
  • Delivery tracking and confirmation
  • Expedited handling during election season

Why Campaigns Choose Us

We've supported everything from city council to Congress. This isn't our first rodeo – or our five hundredth.

20+

Years in political mail

500+

Races supported

10M+

Pieces per cycle

38

States covered

72hr

Rapid response

Zero

Compliance violations

Clients have included

Sheriff ElectionsMayoral CampaignsState LegislatureCongressional RacesCounty CommissionerSchool BoardBallot MeasuresState Party Programs

How It Works

You run the campaign. We run the mail.

We handle voter file integration, design, and compliance review. You focus on winning.

1

Share your voter file & targets

Upload your universe or let us pull from your vendor. L2, TargetSmart, PDI – we integrate with them all.

2

We build your mail program

Creative, schedule, and targeting – all mapped to your campaign calendar.

3

Approve proofs (with compliance review)

Every piece reviewed for disclosure and legal requirements. No surprises.

4

We print, mail, and report

Track delivery, measure response, adjust for next drop.

FAQ

Questions before you start.

Can you integrate with our voter file vendor?
Yes. We work with L2, TargetSmart, PDI, Aristotle, and state files. Direct integration, no manual uploads needed.
What's your fastest turnaround for rapid response?
Same-day production for approved creative. 72-hour delivery to most markets.
Do you handle compliance/disclaimers?
Yes. We know FEC requirements and state-specific rules. Every proof includes compliance review.
Can you handle party coordinated programs?
Absolutely. We support multi-candidate slate mail and coordinated campaigns for state and national parties.
What's a realistic response rate for political mail?
GOTV mail to ID'd supporters typically sees 1-3% action rate. Persuasion is harder to measure directly but moves polls.
Is my campaign strategy confidential?
100%. We never share creative, targeting, or strategy. NDAs available on request.

Let's build your mail program.

Tell us about your race, timeline, and targets. We'll map out a mail program that fits your campaign calendar and budget.