Every Door Direct Mail (EDDM) in Dallas, TX

College towns like Dallas have a built-in marketing challenge: your customer base turns over every four years. With a median age of just 33.8 and a population of 5.8 million, Every Door Direct Mail (EDDM) helps local businesses stay top-of-mind with new students every fall and capture the attention of young professionals who stick around after graduation. The key is timing your campaigns around the academic calendar - September move-in and back-to-school seasons see the highest engagement.

Dallas is a family town - 25.6% of residents are under 18, and households here make decisions together. Every Door Direct Mail (EDDM) arrives at the kitchen table, where families actually discuss purchases. Parents in Dallas are looking for activities, services, and local businesses they can trust with their kids. Your mailer gets pinned to the fridge, not lost in an inbox that parents barely have time to check.

Dallas's suburban character means residents are spread across neighborhoods, each with distinct demographics. Every Door Direct Mail (EDDM) lets you target specific subdivisions and ZIP codes - reaching the exact households that match your customer profile. Most campaigns we run here target 5,000-10,000 pieces to neighborhoods around key landmarks or with matching income levels. At $0.18-$0.35 per piece, you're looking at $900-$3,500 for a meaningful test.

Professional services - law firms, accountants, consultants, marketing agencies - make up 15.0% of Dallas's business base. For B2B service providers, Every Door Direct Mail (EDDM) reaches decision-makers where email often fails: their physical desk. Executive-level direct mail with personalization and premium materials drives meeting requests and RFP responses. With 69,959 potential business clients, even a small slice represents significant revenue.

Dallas families make purchasing decisions together - and Every Door Direct Mail (EDDM) ends up on the kitchen counter where everyone sees it. Kids' activity centers, family restaurants, tutoring services, and pediatric practices all report strong ROI from targeting family-heavy ZIP codes. With 25.6% of residents under 18, you're reaching households actively spending on their kids.