Every Door Direct Mail (EDDM) in Boise, ID

As Idaho's capital, Boise is a hub of government, lobbying, and political activity. The 16,272 businesses here range from policy shops to contractors serving state agencies. Every Door Direct Mail (EDDM) is a proven channel in this market - whether you're reaching constituents, promoting services to government buyers, or targeting the professionals who cluster around power. With 449k residents and significant daytime population from commuters, there are plenty of mailboxes to reach.

With 71.3% homeownership in Boise, you're reaching people invested in their properties and neighborhoods. Homeowners are the primary audience for home services, landscaping, renovations, and local retail. They stay longer, spend more, and respond well to Every Door Direct Mail (EDDM) because they're thinking long-term about their community. When median home values hit $423,500, these are households with purchasing power.

Boise's suburban character means residents are spread across neighborhoods, each with distinct demographics. Every Door Direct Mail (EDDM) lets you target specific subdivisions and ZIP codes - reaching the exact households that match your customer profile. Most campaigns we run here target 5,000-10,000 pieces to neighborhoods around key landmarks or with matching income levels. At $0.18-$0.35 per piece, you're looking at $900-$3,500 for a meaningful test.

Boise is building - construction represents 13.5% of local businesses. For contractors, roofers, landscapers, HVAC, and home service providers, Every Door Direct Mail (EDDM) is the proven way to reach homeowners. With median home values at $423,500, these are households investing in their properties. Target new construction neighborhoods for first-time services, or established areas due for updates and repairs.

Boise's 8.4% veteran population represents a loyal, community-minded demographic. Military families have strong networks and recommend businesses they trust. Every Door Direct Mail (EDDM) campaigns offering veteran discounts or military appreciation see exceptional word-of-mouth amplification. One mailer can trigger referrals across the base community. We've seen Boise businesses turn a $2,000 mail campaign into $20,000+ in referral business.