Every Door Direct Mail (EDDM) in Charleston, SC
Looking for every door direct mail (eddm) services in Charleston? Get accurate pricing and expert advice for your next campaign.
LOCAL EXPERTISE
Every Door Direct Mail (EDDM) in Charleston, SC: What You Need to Know
Charleston is a destination for retirees seeking their next chapter, and that population brings specific opportunities. With 17.3% of residents over 65 and a 63.2% homeownership rate, this is a community that reads their mail. They have time, disposable income (median: $78,795), and purchasing decisions to make for their new homes. Every Door Direct Mail (EDDM) reaches them where digital ads often miss - the mailbox they check every day.
With 63.2% homeownership in Charleston, you're reaching people invested in their properties and neighborhoods. Homeowners are the primary audience for home services, landscaping, renovations, and local retail. They stay longer, spend more, and respond well to Every Door Direct Mail (EDDM) because they're thinking long-term about their community. When median home values hit $415,000, these are households with purchasing power.
Charleston's suburban character means residents are spread across neighborhoods, each with distinct demographics. Every Door Direct Mail (EDDM) lets you target specific subdivisions and ZIP codes - reaching the exact households that match your customer profile. Most campaigns we run here target 5,000-10,000 pieces to neighborhoods around key landmarks or with matching income levels. At $0.18-$0.35 per piece, you're looking at $900-$3,500 for a meaningful test.
Retail drives 13.5% of Charleston's business landscape. If you're running a shop here, Every Door Direct Mail (EDDM) is your counter-punch to Amazon. Announce sales, promote loyalty programs, and remind locals why shopping local matters. With 14,841 businesses competing for attention, a physical piece in the mailbox stands out from the endless online scroll. Holiday campaigns and grand openings see especially strong results.
Charleston's 8.8% veteran population represents a loyal, community-minded demographic. Military families have strong networks and recommend businesses they trust. Every Door Direct Mail (EDDM) campaigns offering veteran discounts or military appreciation see exceptional word-of-mouth amplification. One mailer can trigger referrals across the base community. We've seen Charleston businesses turn a $2,000 mail campaign into $20,000+ in referral business.
Charleston, SC Insights
Local market data for 2026
| Metric | Value |
|---|---|
| Population | 726k |
| Median Income | $78,795 |
| Homeownership Rate | 63.2% |
| Median Age | 38.9 years |
| Local Businesses | 14,841 |
| Top Industry | Professional Services (14.3%) |
| Nearest Mail Entry Unit | CHARLESTON |
USE CASES
Popular ways to use Every Door Direct Mail (EDDM)
- New business announcements
- Grand opening promotions
- Neighborhood service offerings
- Political campaign saturation
- Local event promotion
IDEAL FOR
Who benefits most from Every Door Direct Mail (EDDM)
Every Door Direct Mail (EDDM) works best for businesses that need to reach local customers with saturation coverage. Minimum order: 200 pieces. Typical delivery: 3-14 business days.
BENEFITS
Why choose Every Door Direct Mail (EDDM) for your business
No List Required
Reach every door on a route
Skip the mailing list. EDDM delivers to every residential address on your chosen postal routes.
Lowest Postage
Rock-bottom mailing costs
EDDM postage starts at just $0.245/piece - the lowest rate USPS offers for advertising mail.
Saturation Coverage
Blanket your target area
Perfect for local businesses wanting 100% coverage of specific neighborhoods or ZIP codes.
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There are many factors that can affect the cost of direct mail. This calculator is an estimate only. Please contact us for a personalized quote.
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FAQ
Common questions about every door direct mail (eddm) in Charleston, SC
How long does every door direct mail (eddm) take to deliver in Charleston, SC?
EDDM campaigns in Charleston typically deliver within 3-14 business days. Since EDDM uses postal routes rather than individual addresses, delivery is coordinated by carrier route and may arrive over several days as carriers complete their routes.
What are the minimum quantities for every door direct mail (eddm)?
EDDM has a minimum of 200 pieces per mailing. Since EDDM is delivered by postal route, you'll select routes that typically contain 200-500 households each. Most Charleston campaigns target 3-10 routes for effective local coverage.
What does every door direct mail (eddm) cost per piece in Charleston, SC?
EDDM is the most affordable direct mail option, ranging from $0.18 to $0.35 per piece including postage. The low cost is possible because EDDM uses simplified addressing ("Postal Customer") and saturation delivery, eliminating mailing list costs entirely.
What Charleston businesses use every door direct mail (eddm) most effectively?
In Charleston, professional services is the largest industry (14.3% of local businesses), and many businesses in this sector rely on every door direct mail (eddm). With 14,841 total businesses and a population of 726k, there's strong potential for targeted campaigns. Common users include Local restaurants, Home services, Auto dealerships.
How do I get the best ROI from every door direct mail (eddm) in Charleston, SC?
For EDDM in Charleston, ROI comes from smart route selection. With 63.2% homeownership, homeowner-focused services perform well. Include a strong offer, clear call-to-action, and track responses with unique phone numbers or promo codes.
Our History
20 years have taught us a lot about direct mail.
25 Years
Thousands of campaigns. Millions of mailers.
Since 1998, we’ve helped everyone from local restaurants to national brands grow through smarter direct mail.
Scale
Built to scale.
Whether you’re mailing 500 or 500,000 pieces, we’ve got the infrastructure to handle it - fast, accurate, and stress-free.
Real People, Real Support
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Full service
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Unlike print shops & mailhouses, we're marketers. We know exactly how to use print & mail to achieve your goals.