Open market intelligence
Direct Mail Opportunity Atlas
Compare household reach, market economics, and the postage required to cover an entire Census place. Every figure is downloadable, reproducible, and tied to a named source and vintage.
#1 planning score
San Jose, CA
328,550 households
#2 planning score
Phoenix, AZ
610,442 households
#3 planning score
Virginia Beach, VA
179,851 households
Explore the data
Rankings use a published planning formula. Select a market to evaluate its reachable household universe before choosing routes, lists, or creative.
Showing 233 consistently defined Census places.
| Market | Score | Households | Median income | Owner occupied | EDDM postage |
|---|---|---|---|---|---|
| San Jose, CA | 89/100 | 328,550 | $146,427 | 55.8% | $85,423 |
| Phoenix, AZ | 86/100 | 610,442 | $81,332 | 57.3% | $158,715 |
| Virginia Beach, VA | 84/100 | 179,851 | $92,968 | 65.1% | $46,761 |
| Mesa, AZ | 83/100 | 198,498 | $82,752 | 64.4% | $51,609 |
| San Diego, CA | 82/100 | 530,412 | $108,077 | 47.3% | $137,907 |
| Fort Worth, TX | 82/100 | 342,126 | $79,507 | 57% | $88,953 |
| Colorado Springs, CO | 82/100 | 202,515 | $84,818 | 60.9% | $52,654 |
| Henderson, NV | 81/100 | 132,573 | $90,138 | 66.1% | $34,469 |
| Seattle, WA | 80/100 | 363,466 | $123,860 | 43.7% | $94,501 |
| Denver, CO | 80/100 | 335,428 | $94,718 | 48.8% | $87,211 |
| Portland, OR | 80/100 | 289,705 | $90,919 | 52% | $75,323 |
| Aurora, CO | 80/100 | 145,310 | $88,368 | 62.4% | $37,781 |
| Scottsdale, AZ | 80/100 | 118,637 | $110,886 | 67% | $30,846 |
| Charlotte, NC | 79/100 | 368,788 | $82,068 | 51% | $95,885 |
| Jacksonville, FL | 79/100 | 394,370 | $69,872 | 57.6% | $102,536 |
| Gilbert, AZ | 79/100 | 96,363 | $122,551 | 73.1% | $25,054 |
| San Francisco, CA | 78/100 | 363,970 | $140,970 | 38.2% | $94,632 |
| Austin, TX | 78/100 | 456,113 | $93,658 | 43.4% | $118,589 |
| Anchorage, AK | 78/100 | 108,597 | $103,284 | 63.9% | $28,235 |
| Chandler, AZ | 78/100 | 107,693 | $108,095 | 65% | $28,000 |
| Washington, DC | 77/100 | 324,491 | $109,870 | 41.5% | $84,368 |
| Las Vegas, NV | 77/100 | 247,741 | $73,877 | 56.6% | $64,413 |
| Nashville, TN | 77/100 | 313,513 | $77,371 | 52.4% | $81,513 |
| Albuquerque, NM | 77/100 | 243,733 | $68,317 | 61.8% | $63,371 |
| Chicago, IL | 76/100 | 1,160,205 | $77,902 | 46% | $301,653 |
| Sacramento, CA | 76/100 | 200,321 | $87,321 | 51.7% | $52,083 |
| Oklahoma City, OK | 76/100 | 280,065 | $68,656 | 58.6% | $72,817 |
| Louisville, KY | 76/100 | 264,505 | $66,849 | 60.7% | $68,771 |
| Raleigh, NC | 75/100 | 203,443 | $85,395 | 50.7% | $52,895 |
| Bakersfield, CA | 75/100 | 129,625 | $80,540 | 60.6% | $33,703 |
| Plano, TX | 75/100 | 112,438 | $112,253 | 56.9% | $29,234 |
| Chesapeake, VA | 75/100 | 93,626 | $95,373 | 74.4% | $24,343 |
| Los Angeles, CA | 74/100 | 1,439,097 | $81,939 | 36% | $374,165 |
| Omaha, NE | 74/100 | 201,698 | $73,201 | 57.4% | $52,441 |
| New York, NY | 73/100 | 3,334,088 | $80,483 | 32.8% | $866,863 |
| Atlanta, GA | 73/100 | 236,468 | $85,652 | 46.4% | $61,482 |
| Boston, MA | 73/100 | 283,374 | $97,344 | 35.7% | $73,677 |
| San Antonio, TX | 73/100 | 554,581 | $65,056 | 52.2% | $144,191 |
| Philadelphia, PA | 72/100 | 679,428 | $61,953 | 51.8% | $176,651 |
| Kansas City, MO | 72/100 | 221,979 | $69,166 | 55.4% | $57,715 |
| El Paso, TX | 72/100 | 245,346 | $59,745 | 60.8% | $63,790 |
| Riverside, CA | 71/100 | 95,176 | $91,045 | 56.8% | $24,746 |
| Boise, ID | 71/100 | 101,178 | $83,904 | 63.2% | $26,306 |
| Chula Vista, CA | 71/100 | 85,710 | $108,032 | 59.8% | $22,285 |
| Oakland, CA | 70/100 | 176,584 | $101,600 | 42.3% | $45,912 |
| Santa Clarita, CA | 70/100 | 75,808 | $123,062 | 71.8% | $19,710 |
| St. Petersburg, FL | 70/100 | 119,244 | $75,192 | 62.8% | $31,003 |
| Frisco, TX | 70/100 | 77,208 | $150,212 | 65.9% | $20,074 |
| Dallas, TX | 69/100 | 533,915 | $70,518 | 42.4% | $138,818 |
| Minneapolis, MN | 69/100 | 192,734 | $80,846 | 47.7% | $50,111 |
| Arlington, TX | 69/100 | 142,455 | $75,171 | 54.3% | $37,038 |
| Fremont, CA | 69/100 | 78,054 | $181,506 | 60.8% | $20,294 |
| Wichita, KS | 68/100 | 158,589 | $64,620 | 58.9% | $41,233 |
| Port St. Lucie, FL | 68/100 | 83,952 | $80,648 | 84% | $21,828 |
| Durham, NC | 68/100 | 126,550 | $81,619 | 52.3% | $32,903 |
| North Las Vegas, NV | 68/100 | 88,909 | $79,542 | 63.6% | $23,116 |
| Overland Park, KS | 68/100 | 84,860 | $104,834 | 60.5% | $22,064 |
| Houston, TX | 67/100 | 930,404 | $64,813 | 42.1% | $241,905 |
| Tampa, FL | 67/100 | 166,278 | $75,475 | 50.3% | $43,232 |
| Columbus, OH | 67/100 | 390,528 | $66,082 | 44.1% | $101,537 |
| Fresno, CA | 67/100 | 180,450 | $70,991 | 50.1% | $46,917 |
| Long Beach, CA | 67/100 | 170,927 | $87,430 | 41.2% | $44,441 |
| Irvine, CA | 67/100 | 112,091 | $136,719 | 44.5% | $29,144 |
| McKinney, TX | 67/100 | 74,072 | $124,215 | 63.8% | $19,259 |
| Cape Coral, FL | 66/100 | 82,914 | $78,104 | 77.2% | $21,558 |
| Lincoln, NE | 66/100 | 122,623 | $71,867 | 56.1% | $31,882 |
| Stockton, CA | 65/100 | 99,093 | $79,907 | 53.9% | $25,764 |
| Anaheim, CA | 65/100 | 106,317 | $95,227 | 46.2% | $27,642 |
| Corpus Christi, TX | 65/100 | 118,741 | $67,394 | 57.9% | $30,873 |
| Lexington, KY | 65/100 | 139,715 | $69,479 | 53.8% | $36,326 |
| St. Paul, MN | 65/100 | 125,249 | $73,394 | 52.9% | $32,565 |
| Tacoma, WA | 65/100 | 93,033 | $85,884 | 55.8% | $24,189 |
| Peoria, AZ | 65/100 | 73,824 | $95,815 | 76% | $19,194 |
| Baltimore, MD | 64/100 | 255,668 | $62,177 | 47.5% | $66,474 |
| Tucson, AZ | 63/100 | 228,020 | $57,073 | 51.8% | $59,285 |
| Reno, NV | 63/100 | 114,322 | $80,760 | 49.8% | $29,724 |
| Huntsville, AL | 63/100 | 95,310 | $74,714 | 58.3% | $24,781 |
| Garland, TX | 63/100 | 81,954 | $76,320 | 61.6% | $21,308 |
| Fontana, CA | 63/100 | 58,362 | $102,821 | 66.8% | $15,174 |
| Spokane, WA | 62/100 | 97,446 | $70,064 | 58.8% | $25,336 |
| Fort Wayne, IN | 62/100 | 110,929 | $61,422 | 61.9% | $28,842 |
| Jersey City, NJ | 62/100 | 125,223 | $97,710 | 27.9% | $32,558 |
| Huntington Beach, CA | 62/100 | 78,307 | $120,919 | 55.4% | $20,360 |
| Tulsa, OK | 61/100 | 172,909 | $59,838 | 51.9% | $44,956 |
| Madison, WI | 61/100 | 128,261 | $78,050 | 46% | $33,348 |
| Glendale, AZ | 61/100 | 88,633 | $73,530 | 57.2% | $23,045 |
| Sioux Falls, SD | 60/100 | 85,992 | $75,970 | 59.5% | $22,358 |
| Moreno Valley, CA | 59/100 | 55,565 | $93,222 | 63.3% | $14,447 |
| Detroit, MI | 58/100 | 257,998 | $39,938 | 50.3% | $67,079 |
| Pittsburgh, PA | 58/100 | 138,188 | $65,742 | 47.7% | $35,929 |
| New Orleans, LA | 58/100 | 155,821 | $56,631 | 51.2% | $40,513 |
| Des Moines, IA | 58/100 | 90,105 | $65,932 | 60.5% | $23,427 |
| Santa Rosa, CA | 58/100 | 68,321 | $99,060 | 56.7% | $17,763 |
| Thousand Oaks, CA | 58/100 | 46,546 | $135,603 | 70.8% | $12,102 |
| Orlando, FL | 57/100 | 131,179 | $72,336 | 39.5% | $34,107 |
| Modesto, CA | 57/100 | 72,989 | $79,891 | 58.9% | $18,977 |
| Santa Ana, CA | 57/100 | 81,069 | $93,999 | 44.6% | $21,078 |
| Fort Lauderdale, FL | 57/100 | 80,999 | $83,130 | 54.1% | $21,060 |
| Memphis, TN | 56/100 | 253,120 | $51,736 | 44.9% | $65,811 |
| Greensboro, NC | 56/100 | 123,984 | $61,515 | 50.5% | $32,236 |
The table shows the first 100 results. Refine the search or download the full dataset.
Download the complete CSVOne geography
Comparable by design
Every row uses a Census place. Metro, county, ZIP, and city values are never blended, so comparisons describe the same kind of area.
Estimates include ACS margins of error in the CSV. The planning score weights household count 40%, income 25%, homeownership 20%, and population 15% across the markets in this release.