Census place market profile
Direct mail in San Francisco, CA
A source-backed view of the reachable household universe, market economics, and current EDDM Retail postage for planning a local campaign.
Planning score
78/100
Rank #17 of 233 comparable markets
Households
363,970
ACS 90% margin of error ±1,953
Population
830,235
ACS 90% margin of error ±0
Median household income
$140,970
ACS 90% margin of error ±$2,593
Homeownership
38.2%
ACS 90% margin of error derived from occupied units
Median home value
$1,394,500
ACS 90% margin of error ±$20,642
Median age
40 years
ACS 90% margin of error ±0.1 years
Reach scenarios
What postage alone would cost
These scenarios multiply a household planning proxy by the $0.260 EDDM Retail price. Actual pieces depend on eligible USPS carrier routes and must be verified with USPS.
1,000-household test
$260
1,000 pieces × $0.260
5,000-household campaign
$1,300
5,000 pieces × $0.260
All occupied households
$94,632
363,970 pieces × $0.260
Data integrity
Sources and methodology
Market data
Every demographic figure on this page uses the same geography: San Francisco city, California (Census place, GEOID 1600000US0667000). Estimates and margins of error come from the U.S. Census Bureau 2024 ACS 5-year estimates. Data retrieved 2026-07-23.
Planning score
The score is a transparent comparison within this Atlas: household count 40%, median household income 25%, homeownership 20%, and population 15%. It is a planning aid, not a forecast of campaign response or revenue.
Postage scenarios use the USPS EDDM Retail price of $0.260 per piece, effective July 12, 2026. Printing and creative are excluded.