Census place market profile
Direct mail in Raleigh, NC
A source-backed view of the reachable household universe, market economics, and current EDDM Retail postage for planning a local campaign.
Planning score
75/100
Rank #29 of 233 comparable markets
Households
203,443
ACS 90% margin of error ±1,758
Population
481,031
ACS 90% margin of error ±391
Median household income
$85,395
ACS 90% margin of error ±$2,159
Homeownership
50.7%
ACS 90% margin of error derived from occupied units
Median home value
$415,800
ACS 90% margin of error ±$7,720
Median age
34.7 years
ACS 90% margin of error ±0.4 years
Reach scenarios
What postage alone would cost
These scenarios multiply a household planning proxy by the $0.260 EDDM Retail price. Actual pieces depend on eligible USPS carrier routes and must be verified with USPS.
1,000-household test
$260
1,000 pieces × $0.260
5,000-household campaign
$1,300
5,000 pieces × $0.260
All occupied households
$52,895
203,443 pieces × $0.260
Data integrity
Sources and methodology
Market data
Every demographic figure on this page uses the same geography: Raleigh city, North Carolina (Census place, GEOID 1600000US3755000). Estimates and margins of error come from the U.S. Census Bureau 2024 ACS 5-year estimates. Data retrieved 2026-07-23.
Planning score
The score is a transparent comparison within this Atlas: household count 40%, median household income 25%, homeownership 20%, and population 15%. It is a planning aid, not a forecast of campaign response or revenue.
Postage scenarios use the USPS EDDM Retail price of $0.260 per piece, effective July 12, 2026. Printing and creative are excluded.